| FOR
IMMEDIATE RELEASE
Bailey
Celebrates 100 Years with Rebranding for the Future
May 1,
2022:This year iconic hat brand Bailey celebrates 100 years of
hat-making. In honor of this remarkable milestone, Bailey has completed
a year-long rebranding process. Maximizing the best from two distinct
product groups, the rebranding has re-visioned Bailey of Hollywood and
Bailey Western with the 21st century in mind. Bailey
products are crafted to personify craftsmanship, style, sophistication,
and individuality. Bringing out the best of who you are, the authentic
you, Bailey is positioned to usher in another century of leadership as
a quality global headwear brand.
A year
of exhilarating celebration has begun, debuting last Summer with a
dinner for notables and influencers in Nashville TN, followed by the
first ever lifestyle campaign featuring both divisions combined. Stay
tuned for more information regarding upcoming celebratory events to
mark the brand’s 100 Year Anniversary.
"Working
on the rebrand of Bailey, a heritage brand with two very distinct
audiences and values, meant balancing and connecting the spirit of the
past, finding the connective tissue, and looking to the icons and codes
of today that allow us to have global brand continuity and tell new
stories. This rebrand is not about recreating the old glory days,
but about priming and positioning the brand for a new world, a new
economy, a new social standard, a new audience, and a new way of
dressing. We believe we have done that" - Paula Calvert,
Global Creative Director
The
fashion/contemporary side of the brand has been renamed Bailey 1922.
The brand’s early years were in Los Angeles under the keen eye of
hat-maker and visionary George S. Bailey, who designed Bailey’s first
headwear collections for movie sets and emerging movie stars. Now
referred to as Bailey 1922, this collection holds deep reverence for
its heritage, yet with an eye to the future. Bailey 1922 has adopted a
new tagline: Bailey Chosen, as well as a new logo emphasizing the
contemporary quality of its products. Bailey hats are designed for
every moment of a person’s life.
The
Western side of the business will continue to refer to the brand as
simply, Bailey. A horse etched logo designed by American artist Pecos
McCool of McCool Co. Design pays homage to the brand’s origin. A new
tagline, Worn by Integrity, captures the true nature of its audience
and taps into their inner beliefs and cultural mantra.
Bailey
uses wool from its very own sheep and scouring plant in Texas, with
a domestic lateral company structure. The brand is highlighting
its transparency as well with its new campaign and hashtag: #texaswool.
To
respond to the growing appreciation of the outdoors, Bailey has
launched its first ever Outdoors collection, merging previous Wind
River products with a new cut and sew line, as well as a new knit group
that offers the Bailey man headwear for today’s modern needs.
This is the first collection that will be offered in both the 1922 and
Western divisions. Fedoras have been designed for everyday use, to be
worn with t-shirts and jeans, or to update a hoodie look. Bailey
products offer functional features and benefits such as water
repellency, sun protection, hidden pockets and details that accommodate
being ‘hands free.’ The updated collection encourages the need to
wander, the appreciation of nature; to explore and to get out is
universal. Capturing this essence was the intention of the recently
completed rebranding process.
“Creating
the Outdoors collection for two very different markets was possible
because we celebrated the common thread that binds both Bailey
divisions rather than focus on what separates them: the quest for
authenticity, the respect for heritage, the love of style and
appreciation of craftsmanship and quality.” -Paula
Calvert
Bailey
and Bailey 1922 are fully owned by the Bollman Hat Company. Established
in 1868 in Adamstown Pennsylvania, the Bollman Hat Company is the
oldest hat maker in America and produces hundreds of thousands of
American-made hats each year. Employee-owned, the Bollman Hat Company
is dedicated to its quality iconic headwear brands that include Bailey,
Bailey 1922, Kangol, Helen Kaminski, and Country Gentlemen.
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